Lions and Vidéotron Partnership Announced

Trois-Rivières (September 9th, 2021) - The Trois-Rivières Lions, in collaboration with Videotron and TVA Sports, is pleased to announce a major partnership between two proudly Quebec companies that will help promote the Lions, the City of Trois-Rivières, and sports culture from Quebec.

Lions President and CEO, Mark Weigthman, Québecor President and CEO, Pierre Karl Péladeau and Trois-Rivières Mayor Jean Lamarche made the announcement Thursday afternoon live from the ice at the Colisée Vidéotron during a press conference which was broadcast live on TVA Sports.

The Nouveau Colisée Trois-Rivières will henceforth be known as the Colisée Vidéotron, allowing the partnership to spread across the province.

Also, the major sports television channel, TVA Sports, will broadcast a minimum of 25 Lions' regular-season games for several years.

“We are very pleased to be associated with a proudly Québec-based company that shares our values. Our connection with TVA Sports will give us Québec-wide exposure.”

- Mark Weightman, President and CEO of the Trois-Rivières Lions

“Videotron and TVA Sports are very proud to team up with the Trois-Rivières Lions. This partnership is in keeping with our commitment to Québec’s sports and entertainment industry. In addition to supporting and promoting the next generation of Québec athletes, we want to contribute to the economic development of Québec’s regions through local investments that benefit the entire community.”

- Pierre Karl Péladeau, President and CEO of Quebecor

“The fact that major Québec companies such as Videotron and TVA Sports are partnering with our new Colisée gives us confidence that this facility will be a major asset for developing sport tourism in Trois-Rivières. Lions management has been doing a great job signing on important allies to support and promote their business plan. Trois-Rivières residents have good reason to be excited and proud: this major partnership puts Trois-Rivières on the map once again throughout North America.”

- Jean Lamarche, Mayor of Trois-Rivières

Season tickets are still available, starting at just $15.75 per game. People are encouraged to reserve their seats early in order to secure the best seats available. All ticket details and our store can be found at www.lions3r.com.